The report titled “India Test Preparation Outlook to 2025 By Type of Course (Under-Graduate, Post-Graduate and Job-Based), By Type of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances), By Type of Postgraduate Test Prep (Commerce, Engineering, Management and Others) and By Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others)”provides a comprehensive analysis on the status quo of the test preparation industry in India. The report primarily covers how the online test prep ecosystem is rapidly growing within the overall test prep industry in India, and how online test prep is spreading the reach of test preparation solutions to remote parts of the country as well. The report covers key areas such as the composition of test prep in the country, test prep segments, target addressable audience for test prep, market size of the industry, key demand and supply trends in the space, ecosystem of test prep companies in the industry, investment landscape of the industry, Mergers and Acquisitions landscape of the industry, operating models, revenue models, marketing models, technology models, product models of various companies in the space, an in-depth analysis of the major players in the space, challenges faced by test prep players, impact of COVID on the space, future trends and analysis of the market, recommended market penetration strategies and interviews with key leaders and professionals in the space.
India Test Preparation Market Overview and Size
The
test preparation landscape in the overall industry sense is in a mature stage,
while the online test preparation segment is in a growth stage. Growth in the
online segment is strongly outpacing growth in the overall test prep segment,
with the former growing at a CAGR (Compounded Annual Growth Rate) of 57.4% with
the latter growing at 9.1% over 2015-2020. Key factors responsible for growth
of the online segment is wider access to internet and smartphones, the lack of
quality coaching centers in Tier-2 and Tier-3 regions of the country, robust
investment flow in the education technology space and advanced technologies
allowing increased reach of learning.
The
test preparation category leading the Indian market is the Under-Graduate
segment, primarily dominated by Medical and Engineering entrance exams. The
second largest category in the space is the Job-Based segment which is largely
dominated by Banking, Insurance, Civil Services, SSC and Railways exams. A large
section of these exams are given by aspirants in Tier-2 and Tier-3 cities. Next
comes the Post-Graduate segment which includes Commerce, Finance and
Accountancy exams along with Engineering (GATE exam) and Management entrance
exams.
Competitive Landscape
Competition landscape is bifurcated amongst offline
center-based players and online test preparation companies in the industry.
While offline test preparation companies dominate in terms of market share due
to their vast history and preference amongst students, online test preparation
alternatives have been fast growing into a viable solution, powered by
increasing adoption from Tier-2, Tier-3 and Tier-4 towns. Online test
preparation segment is undertaking a 5% share in the overall test preparation industry
as of now, and is expected to grow rapidly to increase penetration country-wide
in the years to come. Players in the space differentiate across test
preparation categories and product offerings, making the competition structure
in the test preparation industry moderately fragmented.
India Test Preparation Market Future Outlook &
Projections
The
test preparation market in India is expected to grow on the back of burgeoning
investor interest in online test preparation companies, rising internet penetration
in Tier-2 and Tier-3 cities and advanced technologies allowing offline test
preparation companies to launch online platforms. Test preparation market
revenues are expected to grow at a CAGR of 9.3% over 2020-2025, led by the
online test preparation segment which is expected to grow at a CAGR of 42.3%
over the same period.
Key
Segments Covered:-
Type
of Course (Under-Graduate, Post-Graduate and Job-Based)
Type
of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting
and CA Foundation, SAT, Law and Other UG Entrances)
Type
of Postgraduate Test Prep (Commerce, Engineering, Management and Others)
Type
of Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways
and Others)
Test Preparation Companies
Covered
BYJU’s
Unacademy
Testbook
Vedantu
Toppr
Gradeup
Oliveboard
Adda 247
Doubtnut
Aakash Educational Services
Key
Target Audience:-
Offline Test Preparation Companies
Online Test Preparation Companies
Educational Industry Associations
Ed-Tech Companies
Ministry of Education, India
Venture Capital and Private Equity firms
Time
Period Captured in the Report:-
Historical
Period: 2015-2020
Forecast Period:
2020-2025
Key Topics Covered
in the Report:-
Target Addressable Audience for Test Preparation in
India
Division in the Test Preparation Market in India
Decision Making Model for Learners: Test Prep Courses
Learner Preference Trends
Segmental Leaders of Test Prep in India
Test Preparation Investment Landscape
Online Test Prep M&A Landscape
Operating Model Implementation across Indian Online
Test Prep Ecosystem
Course Monetization in Indian Online Test Prep
Ecosystem
Revenue Streams of Test Prep Players
Product Combination for Online Test Prep Companies
Tech Innovations by Online Test Prep Companies
Marketing Model for Test Prep Players
Business Landscape of Major Test Prep Players
Operating and Financial Landscape of Major Test Prep
Players
Category Presence of Major Players
Challenges Faced by Online Test Prep Players including
Solutions
COVID Impact on Demand of Test Prep Courses
Emerging Test Prep Trends in the Future
Recommended Market Penetration Strategies
Industry Speak (Interviews with Strategic Leaders
across the Industry)
For More Information on the research report, refer to below
link:-
Related
Reports:-
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