How
Fitness Market is Positioned in Philippines?
The Fitness
market in Philippines is currently at its growth stage. The market
has been categorized into two sub-categories; organized and unorganized fitness
services markets. Rising population in the age group of 15-44 years and
increasing obesity rate has been complimenting the size of this industry. Coupled
with increasing percentage of females in the population, there has been a
significant shift of fitness service providers towards female-specific gyms and
fitness clubs. According
to our research the market has grown significantly during the period 2013 to
2018.
The
penetration rate has been evaluated to be ~% in 2018. The one month
package has the biggest share followed by 3 months and 6 months’ packages,
while 1 year package was least popular in 2018. Major reasons for the increase
in demand have been the higher per capita income in Philippines, penetration of
international players and diversified services portfolio in the country. The increase in the
disposable incomes of the Filipinos will provide them the liberty to opt for
expensive memberships in the fitness centers. This will directly impact the
growth rate of the number of people going to fitness centers in the country.
Expanding services portfolio of major players and aggressive marketing
Strategies have helped the revenue to grow at a CAGR of ~% during the review
period. Few of the top fitness market players are Anytime Fitness, Pound for
Pound Fitness, Fitness First, Gold's Gym, Slimmer's World, Yoga Plus, Options
Studio, 4Fitness, Beyond Yoga and many others. The services provided are
Cardio, Zumba, Pilates, Martial Arts, Cross fit, Yoga, and many others.
Nowadays, there are many additional facilities provided to the members to make
them feel satisfied and increase their retention rate in the particular fitness
club. Few of the additional facilities are sauna, spa, diet consultant,
nutrition specialists, and others, which attract the crowd to take part in the
fitness regime in Philippines.
Due to the above mentioned factors, the fitness industry has witnessed
a growth at the rate of approximately ~% in terms of memberships during the
review period of 2013 to 2018.
Is the Market Structure
Organised in Philippines? Which revenue stream has been more successful in 2018?
The market is
captured by the unorganised players based on the number of fitness centres and
membership attained in 2018. While in terms of revenue generated, organised
sector took the lead. According to our research, there is approximately ~
number of organized fitness markets. The organized fitness markets capture
around ~% of market share in 2018. This is due to expensive membership fee
charged. Further, the high dominance of the unorganized fitness market in the
industry is due to lower fees, custom packages and nearby easy access of these
centres.
The overall fitness market has been evaluated based upon the revenue
generated by the membership fees and personal training charges, in both
organized and unorganized markets. The revenue generated by the membership fee
in the organized fitness market accounts for USD ~ Million in 2018. Demand for
personal training has increased on account of increase in health awareness of the
urban population especially in the age bracket of 25 years and above. The
revenue generated from gym membership was USD ~ Million in 2018. Personal
training services have generated revenue of USD ~ Million in 2017. This
accounts for ~% share of the total fitness service market size.
What has been the share of
different membership packages in THE REVIEW PERIOD?
The people in Philippines have the highest preference for the one
month package as it provides the option of experimenting with several gyms for
short durations and trying new activities. It is highly preferred by people
joining gyms for the first time. The second most preferred package is the 3 and
6 month package as fitness centers
use tier pricing to attract customers to buy long-term packages. The one year
packages have been the least popular in relation to the other membership
packages. Also, customers look for the best offers and discounts in the market
when choosing a membership package. The 3 and 6 month packages generally come
with several offers including 1-2 month free, freezing option, free services
(massage, personal training sessions) and others which attract the customers.
The increasing certification courses and training facilities for personal
trainers have increased the quality of their services which has raised
popularity of quick courses. This continuous growth in the demand for crash
courses will help market growth in coming future. Also, tourists have been seen
using the one month trial package popularly.
Key Segments Covered:-
By Market
Structure (On the basis of Revenue, Number of Members, Number of Gyms Centers)
Organized
Unorganized
By
Revenue Streams
Membership
Fees
Personal
Training Fees
By
Membership Subscription Packages (On the basis of Revenue, Number of Members)
1
Month
3
Months
6
Months
12
Months
By
Regions (On the basis of Number of Gyms)
Luzon
Visayas
Mindanao
By Gender
(on the basis of Revenue and Number of Members)
Male
Female
Key
Target Audience:-
Organized
Fitness Service Centers/Gyms (Branded)
Women
Fitness Service Centers
Mixed
Fitness Service Centers
Major
Fitness Equipment Manufacturers
Investors
Fitness
Managers
Fitness
Club Franchisers
Personal
Training Certification Institutes
Standalone
Yoga Centers
Time Period Captured in the Report:-
Historical
Period – 2013-2018
Forecast
Period – 2019-2023
Companies Covered:-
Anytime
Fitness
Pound
for Pound
Snap
Fitness 24/7
Krav
Maga
Fitness
First
Gold’s
Gym
Slimmer’s
World International
Beyond
Yoga
360
Fitness
Bliss
Yoga
UFC
Gym
Curves
Fitness
Kerry
Sports Manila
Keywords:-
Philippines
Fitness Service Industry
Fitness
Service Market In Philippines
Philippines
Fitness Service Market Revenue
Number
of Fitness Outlets In Philippines
Philippines
Fitness Club Membership
Philippines
Fitness Classes Market
Pilates
Market Philippines
Yoga
Studio Market Philippines
Health
Club Market Philippines
Philippines
Gym Market Analysis
Philippines
Gym Membership Fees
Filipino
Fitness Services Market
Fitness
Gyms in Luzon
Fitness
Gyms in Visayas
SWOT
Analysis Philippines Fitness Market
Investment
in Gym Philippines
Snap
Fitness 24/7 Revenue Philippines
Gold’s
Gym Sales Philippines
Curves
Fitness Philippines Fee
Philippines
Yoga Market Revenue
For More
information about the report, refer to below link:-
Related
Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
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